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DCTC now offers Online Professional Series

Dakota County Technical College introduced a new online professional series in August 2013. Courses in the series were developed to help students learn business skills for the 21st century that will boost productivity and an organization’s bottom line. The Internet and social media have created new marketing opportunities and an immediate presence for a business or organization. Students get hands-on experience with the latest technology, gain tools to create individual identities, polish messaging skills and improve customer interactions.

Many courses in the online professional series can be taken individually but discount pricing is available for students who register for the entire series.

Social Media for Business
Get in on this exciting and growing way to communicate, market and serve your customers and clients. For businesses, nonprofits, government and other organizations. From Facebook to Twitter, blogging, YouTube, LinkedIn, and more, discover the new principles of communication that apply across all networks and how these specific networks work and the possible uses for your organization. View course details.

Managing Social Media Platforms
Different social networks have distinct characteristics, different features and are used to develop a two-way communication and marketing strategy for your organization. Get a skill set for working and managing different social media platforms. Then find out what you can be doing, what you should be doing, and take back a plan to integrate social networks into your communication and marketing.View course details.

Inbound Marketing
Inbound marketing is a way to help potential customers find you through organic search. It is a process of using your website in a way that it attracts visitors naturally through search engines, the blogosphere, and social media.View course details.

eMarketing Essentials Information
Come get a fundamental yet advanced introduction to eMarketing, including improving email promotions, analyzing your web site traffic, doing search engine optimization, and how to successfully employ online advertising.View course details.

Mobile Marketing Information
The way consumers are interacting with brands and connecting to the world is changing because of mobiles. Find out about location-based marketing, mobile payments, QR codes, applications, and mobile coupons. You will learn how mobile marketing can increase your capabilities to retain current customers and gain new ones.View course details.

Video Marketing Information
Video marketing is the latest hot new marketing trend. Shoppers who viewed product videos were 144% more likely to add the product to their cart. Video with good SEO has a 53% higher chance of showing up on page one of Google searches.View course details.

Customer Service Information
Customer service is now essential for business and all work organizations. With the increase of technology, human interaction with customers becomes all the more important. Whether it takes to retaining customers, serving your audience, or turning inquiries from potential customers into sales, good customer service is now one of the central factors in organizational success.View course details.

Presentation Media Information
Presentation media are key to communication, sales, speeches and any other effective presentation today. Whether your presentation is online or in-person, presentation media not only enhance your message but often make your message successful.View course details.

Managing Telework Information
Get the best professional development in managing telework. Then boost your productivity and your organization’s bottom line. Take home core management practices to supervise telecommuters for a win-win for both employees and your organizations.View course details.

In addition to classes in the online professional series, DCTC also offers the following courses:

Certificate in Customer Research | View Course Details
Begins Feb. 3, 2014

Time and Productivity Management | View Course Details
Begins March 3, 2014

Managing Generations in the Workplace | View Course Details
Begins April 7, 2014

Cyber Security for Managers | View Course Details
Begins March 3, 2014

Negotiation: Get What You Want | View Course Details
Begins March 3, 2014

Using Personality Profiles for Better Work Performance | View Course Details
Begins April 7, 2014

Google Analytics | View Course Details
Begins March 3, 2014

Media Buying Strategies | View Course Details
Begins March 3, 2014

For more information about the Online Professional Series at DCTC or to Register, contact:

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